India's Lowest CPM Transit Advertising
Auto Sticker Branding (24×6"): India's Most Affordable Transit Advertising at ₹140/Auto
Auto Sticker Branding 24×6 inches is the most economical route to mass-market transit visibility in India. A compact, high-contrast vinyl strip (60×15 cm) placed on the top rear panel of an auto-rickshaw delivers 1.2 sq ft of advertising at just ₹140 per auto, generating an astonishing CPM of ₹0.40–₹0.70. For brands seeking to deploy 300–1,000 autos across a city or multiple cities with a controlled budget, this is India's best cost-per-impression transit format.
1.2 sq ft
Display Area
8K–10K
Daily Impressions
₹0.40–₹0.70
CPM (Lowest in India)
4× More Autos
vs Hood per Budget
Quick Answer
Auto sticker branding 24×6" is a 1.2 sq ft (60×15 cm) high-contrast vinyl strip on the top rear panel of an auto-rickshaw. It costs ₹140/auto/month and delivers a CPM of ₹0.40–₹0.70: India's lowest outdoor CPM. Ideal for political campaigns, FMCG mass-market drives, and brands deploying 300–1,000 autos for maximum city coverage on a controlled budget.
Technical Specs
Dimensions & Specifications
Sticker Dimensions
Size
2 × 0.6 ft
(60 × 15 cm)
Display Area
1.2 sq ft
Placement
Top rear panel of auto-rickshaw, above rear wheel arch
✓ Compact strip = bold, single-message impact at maximum fleet scale
Material & Production
Material
Premium self-adhesive vinyl (UV-resistant, waterproof, colour-stable)
Printing
Eco-solvent digital printing (720 DPI, high contrast for readability)
Lead Time
7 days printing + 14 days installation = 10–14 days total (fastest format)
Durability
6–9 months guaranteed: UV, monsoon & dust resistant
Why 24×6 Sticker
Key Benefits
India's lowest-CPM transit ad format: ₹0.40–₹0.70 per thousand impressions
Deploy 4× more autos vs hood branding for the same budget
8,000–10,000 daily impressions per auto despite compact size
6–9 month durability through Indian climatic conditions
Perfect for bold, single-message brand statements
Fastest deployment: 300 autos live across a city in 10–14 days
Pan-city and multi-city rollouts at the lowest per-auto cost
Ideal for political campaigns, FMCG, and coaching brands
Campaign Process
How It Works: 5 Simple Steps
01
Share Brief
Submit your city, fleet size, budget, and campaign goals via WhatsApp or our quote form. Response guaranteed within 2 hours.
02
Free Quote
Receive a proposal with fleet size options, volume pricing, union charges breakdown, and impression estimates for your budget.
03
Artwork Approval
Our team reviews your bold single-message artwork for contrast and readability at 10 metres. You approve before printing.
04
Printing & Lamination
Premium UV-resistant vinyl strips produced in 5–7 days. Fastest printing turnaround of all BrandOnAuto formats.
05
Install & Report
GPS-tagged installation across your target zones in 5–7 days. Photo-verified report with fleet list and deployment map.
Transparent Pricing
Auto Sticker 24×6" Branding Cost
India's lowest per-auto advertising rate. Volume discounts apply automatically. Union charges always quoted upfront.
| Fleet Size | Price / Auto / Month | Sample Monthly Cost | Best For |
|---|---|---|---|
| 50–99 autos | ₹140 | ₹7,000–₹13,860 | Zone-level test campaign |
| 100–199 autos | ₹130 | ₹13,000–₹25,870 | Neighbourhood saturation |
| 200–499 autos | ₹120 | ₹24,000–₹59,880 | Pan-city mass coverage |
| 500–999 autos | ₹110 | ₹55,000–₹1,09,890 | Full-city domination |
| 1,000+ autos | ₹100 | ₹1,00,000+ | Political / multi-city saturation |
* Base rates before union charges. Union charges are city-specific (₹20–₹80/auto/month) and always quoted upfront.
Format Guide
Sticker 24×6" vs Other Formats
| Feature | Hood Branding | Sticker 24×18" | Sticker 24×6" ★ |
|---|---|---|---|
| Display Area | 8.33 sq ft | 3 sq ft | 1.2 sq ft |
| Base Price / Auto | ₹580 | ₹230 | ₹140 |
| Daily Impressions | 10,000–12,000 | 8,000–10,000 | 8,000–10,000 |
| CPM | ₹1.5–₹2.5 | ₹0.75–₹1.20 | ₹0.40–₹0.70 |
| Autos per ₹1 lakh | 172 autos | 434 autos | 714 autos |
| Durability | 12–18 months | 6–9 months | 6–9 months |
| Unaided Recall | 70–80% | 55–65% | 40–55% |
| Best For | Premium launches | Brand awareness | Mass reach / political |
Best Fit Industries
Ideal For
Political campaigns requiring mass ward-level saturation
FMCG mass-market brands targeting middle-income households
Startup and D2C brands testing transit advertising ROI
Coaching institutes and ed-tech platforms in Tier-2 cities
Multi-city brand presence with budget efficiency
Single bold message (phone number, website, brand name) campaigns
Insurance and microfinance brands targeting outer city zones
FAQs
Auto Sticker 24×6": Frequently Asked Questions
What is auto sticker branding 24×6 inches and what does it cost?
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Auto sticker branding 24×6" is a compact 1.2 sq ft (60×15 cm) high-contrast vinyl strip placed on the top rear panel of an auto-rickshaw. At ₹140 per auto per month, it is India's most affordable transit advertising format. A campaign of 500 autos (₹70,000/month) delivers 40–50 lakh daily impressions at a CPM of ₹0.40–₹0.70, the lowest cost-per-impression of any outdoor advertising format in India.
What CPM does the 24×6 auto sticker format offer?
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The 24×6" format delivers a CPM of ₹0.40–₹0.70: India's lowest outdoor CPM. Compared to digital display (₹150–₹400 CPM), print ads (₹50–₹200 CPM), and even 24×18" stickers (₹0.75–₹1.20 CPM), this format offers 10–20× better cost-per-impression. For high-frequency, mass-market brand building with a single bold message, this is the most efficient transit advertising investment available.
What is the minimum fleet size for a 24×6 campaign?
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The minimum is 50 autos, but most brands deploy 200–500 autos to leverage the format's mass-reach advantage. For political campaigns or citywide saturations, 500–1,000 autos is typical. BrandOnAuto can deploy 500 autos across a city within 10–14 days. Volume pricing: 50–99 autos at ₹140/auto, 100–199 at ₹130/auto, 200–499 at ₹120/auto, 500+ at ₹110/auto (all base rates before union charges).
How does 24×6 compare to 24×18 auto sticker branding?
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The 24×6" strip (₹140/auto) has 60% less display area than 24×18" (₹230/auto) but costs 39% less per auto. For the same ₹1 lakh budget, you deploy 714 autos with 24×6" vs 434 autos with 24×18": 65% wider reach. Choose 24×6" for single bold messages (brand name, phone number, QR code, tagline); choose 24×18" when product images, detailed creative, or higher per-auto recall is the priority.
Is 24×6 auto sticker branding effective for political campaigns?
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Yes, the 24×6" format is the most popular choice for political campaigns because it maximises fleet size within budget for ward-level saturation. A ₹5 lakh budget deploys 3,500 branded autos across an entire constituency, creating omnipresent candidate visibility on every route. The bold, single-message format (candidate name + photo + symbol) achieves 65–75% recall rates in post-campaign surveys.
What creative guidelines apply to 24×6 sticker branding?
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For the 24×6" (60×15 cm) format, keep the design to 1–2 elements: brand logo + phone number, brand name + tagline, or QR code + call-to-action. Minimum font size should be 28pt for readability at 10 metres. High-contrast combinations perform best: white on red, yellow on black, white on navy, or black on yellow. BrandOnAuto's design team provides free artwork templates and review for all campaigns.
How quickly can a 24×6 campaign be deployed across a city?
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The 24×6" format has the fastest deployment timeline of all BrandOnAuto formats. Printing takes 5–7 days (smaller material = faster turnaround) and installation completes in 5–7 days for up to 300 autos, total campaign live time of 10–14 days from artwork approval. For political campaigns or urgent product launches, BrandOnAuto can prioritise deployment with 300 autos live in 7 days (premium charges apply).
Why BrandOnAuto
Start Your Campaign
India's Most Economical Transit Advertising
500 autos × ₹110 = ₹55,000/month for 40–50 lakh daily impressions. Custom quote in 2 hours.
Ideal for political campaigns, FMCG, and mass-market brands. Available across 20 cities in India.