India's Lowest CPM Transit Advertising
Auto Sticker Branding (24×6") — India's Most Affordable Transit Advertising at ₹140/Auto
Auto Sticker Branding 24×6 inches is the most economical route to mass-market transit visibility in India. A compact, high-contrast vinyl strip (60×15 cm) placed on the top rear panel of an auto-rickshaw delivers 1.2 sq ft of advertising at just ₹140 per auto — generating an astonishing CPM of ₹0.40–₹0.70. For brands seeking to deploy 300–1,000 autos across a city or multiple cities with a controlled budget, this is India's best cost-per-impression transit format.
1.2 sq ft
Display Area
8K–10K
Daily Impressions
₹0.40–₹0.70
CPM (Lowest in India)
4× More Autos
vs Hood per Budget
Quick Answer
Auto sticker branding 24×6" is a 1.2 sq ft (60×15 cm) high-contrast vinyl strip on the top rear panel of an auto-rickshaw. It costs ₹140/auto/month and delivers a CPM of ₹0.40–₹0.70 — India's lowest outdoor CPM. Ideal for political campaigns, FMCG mass-market drives, and brands deploying 300–1,000 autos for maximum city coverage on a controlled budget.
Technical Specs
Dimensions & Specifications
Sticker Dimensions
Size
2 × 0.6 ft
(60 × 15 cm)
Display Area
1.2 sq ft
Placement
Top rear panel of auto-rickshaw — above rear wheel arch
✓ Compact strip = bold, single-message impact at maximum fleet scale
Material & Production
Material
Premium self-adhesive vinyl (UV-resistant, waterproof, colour-stable)
Printing
Eco-solvent digital printing (720 DPI, high contrast for readability)
Lead Time
7 days printing + 14 days installation = 10–14 days total (fastest format)
Durability
6–9 months guaranteed — UV, monsoon & dust resistant
Why 24×6 Sticker
Key Benefits
India's lowest-CPM transit ad format — ₹0.40–₹0.70 per thousand impressions
Deploy 4× more autos vs hood branding for the same budget
8,000–10,000 daily impressions per auto despite compact size
6–9 month durability through Indian climatic conditions
Perfect for bold, single-message brand statements
Fastest deployment — 300 autos live across a city in 10–14 days
Pan-city and multi-city rollouts at the lowest per-auto cost
Ideal for political campaigns, FMCG, and coaching brands
Campaign Process
How It Works — 5 Simple Steps
01
Share Brief
Submit your city, fleet size, budget, and campaign goals via WhatsApp or our quote form. Response guaranteed within 2 hours.
02
Free Quote
Receive a proposal with fleet size options, volume pricing, union charges breakdown, and impression estimates for your budget.
03
Artwork Approval
Our team reviews your bold single-message artwork for contrast and readability at 10 metres. You approve before printing.
04
Printing & Lamination
Premium UV-resistant vinyl strips produced in 5–7 days. Fastest printing turnaround of all BrandOnAuto formats.
05
Install & Report
GPS-tagged installation across your target zones in 5–7 days. Photo-verified report with fleet list and deployment map.
Transparent Pricing
Auto Sticker 24×6" Branding Cost
India's lowest per-auto advertising rate. Volume discounts apply automatically. Union charges always quoted upfront.
| Fleet Size | Price / Auto / Month | Sample Monthly Cost | Best For |
|---|---|---|---|
| 50–99 autos | ₹140 | ₹7,000–₹13,860 | Zone-level test campaign |
| 100–199 autos | ₹130 | ₹13,000–₹25,870 | Neighbourhood saturation |
| 200–499 autos | ₹120 | ₹24,000–₹59,880 | Pan-city mass coverage |
| 500–999 autos | ₹110 | ₹55,000–₹1,09,890 | Full-city domination |
| 1,000+ autos | ₹100 | ₹1,00,000+ | Political / multi-city saturation |
* Base rates before union charges. Union charges are city-specific (₹20–₹80/auto/month) and always quoted upfront.
Format Guide
Sticker 24×6" vs Other Formats
| Feature | Hood Branding | Sticker 24×18" | Sticker 24×6" ★ |
|---|---|---|---|
| Display Area | 8.33 sq ft | 3 sq ft | 1.2 sq ft |
| Base Price / Auto | ₹580 | ₹230 | ₹140 |
| Daily Impressions | 10,000–12,000 | 8,000–10,000 | 8,000–10,000 |
| CPM | ₹1.5–₹2.5 | ₹0.75–₹1.20 | ₹0.40–₹0.70 |
| Autos per ₹1 lakh | 172 autos | 434 autos | 714 autos |
| Durability | 12–18 months | 6–9 months | 6–9 months |
| Unaided Recall | 70–80% | 55–65% | 40–55% |
| Best For | Premium launches | Brand awareness | Mass reach / political |
Best Fit Industries
Ideal For
Political campaigns requiring mass ward-level saturation
FMCG mass-market brands targeting middle-income households
Startup and D2C brands testing transit advertising ROI
Coaching institutes and ed-tech platforms in Tier-2 cities
Multi-city brand presence with budget efficiency
Single bold message (phone number, website, brand name) campaigns
Insurance and microfinance brands targeting outer city zones
FAQs
Auto Sticker 24×6" — Frequently Asked Questions
What is auto sticker branding 24×6 inches and what does it cost?
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Auto sticker branding 24×6" is a compact 1.2 sq ft (60×15 cm) high-contrast vinyl strip placed on the top rear panel of an auto-rickshaw. At ₹140 per auto per month, it is India's most affordable transit advertising format. A campaign of 500 autos (₹70,000/month) delivers 40–50 lakh daily impressions at a CPM of ₹0.40–₹0.70 — the lowest cost-per-impression of any outdoor advertising format in India.
What CPM does the 24×6 auto sticker format offer?
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The 24×6" format delivers a CPM of ₹0.40–₹0.70 — India's lowest outdoor CPM. Compared to digital display (₹150–₹400 CPM), print ads (₹50–₹200 CPM), and even 24×18" stickers (₹0.75–₹1.20 CPM), this format offers 10–20× better cost-per-impression. For high-frequency, mass-market brand building with a single bold message, this is the most efficient transit advertising investment available.
What is the minimum fleet size for a 24×6 campaign?
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The minimum is 50 autos, but most brands deploy 200–500 autos to leverage the format's mass-reach advantage. For political campaigns or citywide saturations, 500–1,000 autos is typical. BrandOnAuto can deploy 500 autos across a city within 10–14 days. Volume pricing: 50–99 autos at ₹140/auto, 100–199 at ₹130/auto, 200–499 at ₹120/auto, 500+ at ₹110/auto (all base rates before union charges).
How does 24×6 compare to 24×18 auto sticker branding?
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The 24×6" strip (₹140/auto) has 60% less display area than 24×18" (₹230/auto) but costs 39% less per auto. For the same ₹1 lakh budget, you deploy 714 autos with 24×6" vs 434 autos with 24×18" — 65% wider reach. Choose 24×6" for single bold messages (brand name, phone number, QR code, tagline); choose 24×18" when product images, detailed creative, or higher per-auto recall is the priority.
Is 24×6 auto sticker branding effective for political campaigns?
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Yes — the 24×6" format is the most popular choice for political campaigns because it maximises fleet size within budget for ward-level saturation. A ₹5 lakh budget deploys 3,500 branded autos across an entire constituency, creating omnipresent candidate visibility on every route. The bold, single-message format (candidate name + photo + symbol) achieves 65–75% recall rates in post-campaign surveys.
What creative guidelines apply to 24×6 sticker branding?
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For the 24×6" (60×15 cm) format, keep the design to 1–2 elements: brand logo + phone number, brand name + tagline, or QR code + call-to-action. Minimum font size should be 28pt for readability at 10 metres. High-contrast combinations perform best: white on red, yellow on black, white on navy, or black on yellow. BrandOnAuto's design team provides free artwork templates and review for all campaigns.
How quickly can a 24×6 campaign be deployed across a city?
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The 24×6" format has the fastest deployment timeline of all BrandOnAuto formats. Printing takes 5–7 days (smaller material = faster turnaround) and installation completes in 5–7 days for up to 300 autos — total campaign live time of 10–14 days from artwork approval. For political campaigns or urgent product launches, BrandOnAuto can prioritise deployment with 300 autos live in 7 days (premium charges apply).
Why BrandOnAuto
Start Your Campaign
India's Most Economical Transit Advertising
500 autos × ₹110 = ₹55,000/month for 40–50 lakh daily impressions. Custom quote in 2 hours.
Ideal for political campaigns, FMCG, and mass-market brands. Available across 20 cities in India.