Auto Sticker Branding (24×18") — High-Impact Rear Panel Auto Advertising at ₹230/Auto

Auto sticker branding 24×18" is a 3 sq ft (60×45 cm) premium vinyl sticker applied to the rear panel of an auto-rickshaw. It costs ₹230 per auto per month (base rate). A campaign of 200 autos for 30 days delivers 16–20 lakh daily impressions at a CPM of ₹0.75–₹1.20 — making it the most popular choice for brands seeking wide city coverage at a mid-range budget with QR code compatibility.

Each stickered auto generates 8,000–10,000 daily impressions as it moves through 8–10 operating hours on city routes. The rear panel placement makes it highly visible to following traffic, pedestrians at signals, and shoppers near markets and commercial zones. A fleet of 100 autos delivers 8–10 lakh daily impressions — ideal for app-install, QR code response, and brand awareness campaigns targeting urban audiences.

BrandOnAuto's premium self-adhesive vinyl with UV-resistant, anti-fade laminate delivers 6–9 months of display quality under Indian operating conditions. The waterproof laminate resists monsoon rain, road dust, and UV exposure without peeling or colour fading. For campaigns requiring 12+ month continuity, BrandOnAuto recommends upgrading to hood branding (12–18 months durability using industrial-grade rexin).

The recommended minimum is 50 autos for visible city-zone impact. For neighbourhood or zone-specific activations, 30 autos can deliver measurable results. For pan-city brand awareness campaigns in metros, 200–500 autos is the recommended fleet range. Volume pricing applies: 100–199 autos at ₹210/auto, 200–499 autos at ₹195/auto, and 500+ autos at ₹180/auto (base rates before city union charges).

The 24×18" sticker (₹230/auto, 3 sq ft) provides 64% less display area than hood branding (₹580/auto, 8.33 sq ft) but at 60% lower cost per auto — meaning the same budget deploys 2.5× more autos. Hood branding wins on premium perception, durability (18 vs 9 months), and unaided recall (70–80% vs 55–65%). Use 24×18" for reach-focused campaigns; hood branding for authority and long-duration presence.

Yes — the rear panel position at traffic signals gives waiting motorists 30–90 seconds of dwell time, creating ideal conditions for QR code scanning. BrandOnAuto campaigns with QR codes have achieved 0.8–2.5% scan rates at high-traffic signals in Mumbai, Bangalore, and Pune. For app-install campaigns targeting urban commuters and millennials, QR-enabled 24×18" stickers consistently outperform digital display ads on cost-per-install.

BrandOnAuto offers 24×18" auto sticker branding across 20 cities: Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad, Jaipur, Surat, Lucknow, Nagpur, Indore, Bhopal, Coimbatore, Vizag, Kochi, Chandigarh, Patna, and Vadodara. Each city has active auto union partnerships ensuring regulatory compliance and verified fleet deployment within 14–21 days of campaign launch.